Cost Per Click - CPC
For example, a website that has a CPC rate of $0.10 and provides 1,000 click-throughs would bill $100 ($0.10 x 1000).
The amount that an advertiser pays for a click is usually set either by formula or through a bidding process. The formula used is often cost per impression (CPI) divided by percent click-through ratio (%CTR).
Investment dictionary. Academic. 2012.
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Cost-per-click — PodADV A type of online advertising model in which return or payment is based on how many times the ad is clicked. Per click prices can range from 10 cents to $10 depending on the popularity of the content or the advertising agreement … Audio and video glossary
cost per click-through — /ˌkɒst pə klɪk θru:/ noun a method of pricing online advertising, based on the principle that the seller gets paid whenever a visitor clicks on an advertisement … Marketing dictionary in english
cost per click-through — E com a pricing model for online advertising, where the seller gets paid whenever a visitor clicks on an ad … The ultimate business dictionary
cost per impression — ˌcost per imˈpression abbreviation CPI noun [uncountable] MARKETING the cost of an advertisement, divided by the number of times that people see it : • Average cost per impression is less than one cent. * * * cost per impression UK US noun [U or… … Financial and business terms
cost per thousand — ˌcost per ˈthousand noun costs per thousand PLURALFORM [countable, uncountable] MARKETING used to talk about how much a particular form of advertising costs to reach one thousand viewers, readers etc: • Costs per thousand vary sharply by station … Financial and business terms
Earnings Per Click — Affiliate Systeme (engl.: to affiliate: angliedern) sind eine internetbasierte Vertriebslösung, bei der meistens ein kommerzieller Anbieter seine Vertriebspartner erfolgsorientiert durch eine Provision vergütet. Der Produktanbieter stellt hierbei … Deutsch Wikipedia
Click-through rate — or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, if a banner… … Wikipedia
Click-to-call — Click to call, also known as click to talk, click to chat and click to text, is a form of Web based communication in which a person clicks an object (e.g., button, image or text) to request an immediate connection with another person in real time … Wikipedia
Click fraud — is a type of Internet crime that occurs in pay per click online advertising when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click… … Wikipedia
Click farm — A click farm is a form of click fraud, where a large group of low paid workers is hired to click on paid advertising links for the click fraudster (click farm master or click farmer). The workers click the links, surf the target website for a… … Wikipedia
Pay per lead — (PPL) is a method of marketing that enables an advertiser to receive membership or advertising services in return for paying per lead received from the marketing venue used. It can be compared to PPC (pay per click), PPS (pay per sale) and PPA… … Wikipedia